PlastX is the tech-enabled supply chain for responsibly sourced r-plastic in Asia
Between increased regulation, compliance imposts, and growing consumer demand for recycled goods & packaging, businesses are getting squeezed.
Brands operating in Asia – where there is a multi-billion-dollar shortfall for recycled plastic – are especially feeling the pain.
Brands have made commitments to increase their use of recycled plastic but r-plastic in Asia is scarce:
Existing supply chains are inefficient and fraught with the very real risk of reputational damage from child labour and other malign practices.
At the same time, millions of people live in poverty, and plastic continues to accumulate in the environment.
UNICEF estimates that in South Asia, 12% of children aged 5 - 14 are involved in child labour:
more than 41,000,000
PlastX connects buyers with registered collectors in the community who source specific plastics to order.
The PlastX tech provides a secure, transparent chain of custody from collection to re-manufacture,
protecting collectors and brand owners alike.
Business pain transformed to competitive advantage +
a deeply compelling brand story;
Dignity, self-determination & opportunity where it's most needed.
And PS - a healthier planet!
meet the founders
murray gillian trish ben
As CEO and General Manager at the Australian Packaging Covenant, Trish and Ben were tasked with revitalising the co-regulatory framework and setting Australia’s Packaging Sustainability Strategy.
It was an epic piece of work, which yielded some surprising findings along the way. Like the reasons why Circular Economies fail - particularly in Asia, where a fragmented supply chain results in a fundamental disconnect between waste management streams and the needs of second-life plastic buyers. For the experienced CEO and the Environmental Scientist, it was a light bulb moment...
Joined by irrepressible brand-driver & strategic marketer, Murray, the trio established their Asia-facing circular economy start-up, The Plastics Circle.
In 2019, Gillian came onboard - bringing rampant creativity, and experience in large-scale consumer-facing ops - to complete the founder skill-set.
After months (OK, a couple of years) of intensive development, PlastX - partnered by global sustainable supply-chain experts, Solidaridad - underwent a successful field trial in Noida, India.
With a proven concept, a global partner on the ground, and an enthusiastic customer ready to buy, PlastX is now poised to conquer Asia's plastic waste with its disruptive business model for the new circular marketplace.